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SIMPLE brand #92 - Carmine Gallo: The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman - Part 2




In this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman!


This episode is Part 2 in my two-part series with Carmine. You can listen to Part 1 in Episode 91 here.


Carmine’s a keynote speaker, Harvard instructor, and a CEO communication coach known for transforming leaders into powerful storytellers and communicators.


And Carmine’s the bestselling author of 10 communication-related books including Talk Like TED, The Presentation Secrets of Steve Jobs and The Storyteller’s Secret.


Carmine’s here to talk about his latest book - The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.


In this episode, Carmine and I go further with his lessons and dig into more tools you can use to simplify your communications. And we talk about some of the habits that leaders instill to help them continuously improve how they communicate to and motivate their teams.


Some of the topics we discuss include:

  • Simplifying your communications is counterintuitive but powerful
  • Reducing the number of words you use gives your message a stronger impact
  • The ability to take something complex and make it simple will help you stand out in your career
  • BLOT (Bottom Line On Top) is an effective way to help save your audience’s time in your writing
  • The best leaders know that they’re never done learning and improving
  • The best communicators are voracious readers
  • Improving your communications doesn’t happen overnight - it’s an iterative process over time







“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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