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SIMPLE brand #91 - Carmine Gallo: The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman - Part 1



In this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman!


Carmine’s a keynote speaker, Harvard instructor, and a CEO communication coach known for transforming leaders into powerful storytellers and communicators.


And Carmine’s the bestselling author of 10 communication-related books including Talk Like TED, The Presentation Secrets of Steve Jobs and The Storyteller’s Secret.


Carmine’s here to talk about his latest book - The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.


I’m doing something a little different with this interview - I’m releasing it as a 2-part series. My interview with Carmine is jam-packed with so many lessons on improving your communication that I don’t want you to get overwhelmed by having to digest it all in one listen. My hope is that splitting it up makes it a simpler listen for you.


In this episode, Carmine and I discuss his lessons around the communication strategies that Jeff Bezos pioneered to elevate the way Amazonians write, collaborate, innovate, pitch, and present. And if you instill these lessons you’ll be able to exponentially sharpen your communication skills and help fuel astonishing growth in your team.


Some of the topics we discuss include:

  • Learning to write well is actually hard
  • No matter your skills, you need to constantly be growing in them
  • Using metaphors is a powerful tool for helping your communications resonate
  • Developing great writing and communication skills are valuable for all of your employees, no matter their role or function
  • Why Jeff Bezos banned PowerPoint in Amazon meetings
  • Focusing on the “big idea” first will help your audience more easily buy into your message
  • How “simple is the new superpower”
  • For your communication to be effective, write for an 8th-grade-level audience
  • Using short words helps create simple, and more powerful, communications







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