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SIMPLE brand #86 - Sarah Panus: Empathy-Driven Brand Storytelling




In this week’s episode of the SIMPLE brand podcast, I talk with Sarah Panus, host of the Marketing With Empathy podcast

You’ve likely heard about how valuable storytelling is in your content. But too many marketers today throw around the term "storytelling" without really knowing HOW to use storytelling well.

Sarah’s a brand storytelling strategist, and she’s the owner of Kindred Speak consulting where she helps communicators and content marketers create more meaningful connections with their customers - all through the power of empathy-driven brand storytelling.

Sarah and I talk about the common mistakes marketers make when they attempt storytelling. And we talk about the right ways to use storytelling in your content in a way that actually resonates and connects with your customers. Sarah's got a pretty simple framework that helps you do just that.

Some of the topics we discuss include:

  • Why brand storytelling is the most ideal way to stand out against all of the clutter your customers see
  • How to approach brand storytelling
  • Your brand is not the hero of your story
  • Sarah’s Focus Empathy Data framework simplifies the storytelling process
  • The ideal way to mine the best stories
  • How to use empathy filters to instill empathy into your content and storytelling
  • How Search Engine Optimization (SEO) insights can inform the stories you should create
  • How to use empathy the right way in creating content
  • How empathy-driven storytelling can actually help brands save money






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