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SIMPLE brand #83 - Alex Demczak: How Integrity Helps to Build Trust and Create Lasting Success



In this week’s episode of the SIMPLE brand podcast, I talk with Alex Demczak, co-author of The Sale: The Number One Strategy to Build Trust and Create Success!

Alex is a former SEC quarterback for the Missouri Tigers. He’s also a top keynote speaker and trainer for the Jon Gordon Companies.

Alex and I discuss his lessons all around instilling integrity and building trust. Not only do we talk about how to build the right habits to instill integrity into your personal brand as a leader, we also discuss how you can help your employees build those habits too.


Some of the topics we discuss include:

  • Why delayed gratification is so valuable for being excellent in the long-term
  • How integrity has changed in culture recently
  • Your life is more fulfilling when you live your life with integrity in place
  • 59% of people that leave their job do so because they dislike their boss
  • Gen Z would rather take a job with less money if it’s part of an organization where they truly believe in the mission and values
  • Integrity in leadership is a key driver in employee retention
  • The misconception that most people have about integrity
  • The best leaders lead from the inside-out vs outside-in
  • Strategies to instill so that you don’t veer away from integrity as you grow in your career
  • Accountability from others is key to staying on a track of integrity
  • The steps you can take to build trust back if you’ve lost it







“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

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