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SIMPLE brand #77 - Jenny Blake: Free Time - Lose the Busywork, Love Your Business





In this week’s episode of the SIMPLE brand podcast, I talk with Jenny Blake, author of Free Time: Lose the Busywork, Love Your Business!

In the last episode, I talked with Jeffrey Shaw about how you can gain more control in your business - and in your life - through his self-employed ecosystem of personal development, business strategies, and daily habits

In this week's episode, I’m taking those lessons further to discuss HOW you can gain more control in your business and life through developing the right systems.

Too many people are overly busy. Too many people are overworked. Too many people are overwhelmed. And a lot of times that all leads to burnout - or worse.

And when that happens to us we can’t effectively serve the people around us who matter most. And that can make us feel even more overwhelmed and stressed.

Think about your own role, can you honestly say that you’re consistently doing the work that you and only you can do? Or better yet the work that you and only you SHOULD do?

If you’re like most people, then you’re likely doing too much of the work that you shouldn’t do and not focusing enough on the work you should be doing.

But imagine for a moment that it could be better.

Imagine being able to work fewer hours, while making an even greater impact since you’re working on more strategic work.

Imagine empowering your team to answer their own questions or develop their own solutions BEFORE they even have to ask you how to solve a problem.

Imagine being able to have more free time without that free time negatively affecting your business or career.

Well, you don’t have to just imagine it. You can actually have that in your business. But it’s not going to magically happen just by you hoping for it, imagining it, or manifesting it.

You’ve got to put in the work to build the right systems and strategies to make it happen.

And this week’s guest can help you do just that. It’s Jenny Blake!

Jenny is an author, podcaster, and keynote speaker who loves helping business leaders move from friction to flow through smarter systems.

Jenny hosts two podcasts with over one million downloads combined: Free Time for heart-based business owners, and Pivot with Jenny Blake to help people learn how to navigate change.

And she’s the author of three bestselling books including her latest, Free Time: Lose The Busywork, Love Your Business.

Some of the topics we discuss include:

  • Automate work based on the questions your team members ask
  • The “Fiji Test” that shows if your business can thrive if you’re away for extended periods
  • Much of the bottlenecks in your business are due to you keeping everything in your head
  • What’s driving the current post-pandemic push for more free time
  • The knowing-doing gap that keeps us from our goals
  • Our inner time blueprint drives how we fill our time
  • You have to give yourself permission to not always fill your time up
  • The value of incorporating “founder time” into your schedule
  • Jenny’s Free Time framework of "Align, Design, Assign"
  • How to ensure your business can support getting a big break without breaking
  • How having style guides and manager manuals reduce confusion in your team
  • The value of batching your work
  • Why delegation is so hard for most leaders and how to simplify it





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