Back to Blog

SIMPLE brand #72: Maria Brito - How Creativity Rules the World


In this week’s episode of the SIMPLE brand podcast, 
I talk with Maria Brito, author of How Creativity Rules the World

Innovation and creativity are absolutely necessary in order to evolve your customer experience or even your employee experience. And you’re going to need to constantly evolve the experience so you’re going to need to constantly focus on innovation and creativity.

In the last episode I talked with Sara Frasca on the importance of creativity and innovation and how to build a culture of innovation. And I’m following that episode up this week with another episode on the importance of creativity. 

We’ve established that creativity is important, and we’ve established that everyone can be creative - not just a select few. But when it comes down to being more creative and really building your creativity muscle, you can only do that through establishing and committing to the right creative habits.

And Maria Brito helps you learn how to do just that. 

Maria is an award-winning New York-based contemporary art advisor, author, and curator who was named by Complex Magazine as one of the 20 Power Players in the Art World

She’s written for and she’s been featured in Entrepreneur, HuffPost, Elle, Forbes, The New York Times and The Wall Street Journal and lots of other outlets. And she’s the host of The "C" Files with Maria Brito on PBS.

And Maria’s the author of the bestselling book -  How Creativity Rules The World!

In her book, Maria helps you overcome limiting thoughts and dispel the traditional myths we tend to have about creativity. And she helps you and your team learn how you can cultivate the habits, the actions, and the attitudes that inspire creativity and innovation.

Some of the topics we discuss include:

  • How creativity has been stifled in the corporate environment

  • Creativity is the top skill that employers are looking for across all job openings

  • How some brainstorming sessions can kill the creative process all together

  • Creativity doesn’t happen overnight. It takes time and commitment

  • How empathy ties to being more creative
  • How the digital world has taken away the ability to empathize
  • How the more diverse your team is, the more creative it can be
  • Why analog habits (using real pen and paper) help strengthen your creative muscle







“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.

Subscribe here!

Are you signed up to get notified on new posts and podcast episodes?

You'll never miss another idea from Matt.

You hate SPAM, right? Us too! We'll never sell your information, for any reason.