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SIMPLE brand #68: Pamela Slim - The Widest Net


In this week’s episode of the SIMPLE brand podcast,
 I talk with Pamela Slim, author of  The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You!

I’m pretty sure that if you took the time, you’d be able to track and recognize all of the people and relationships that have helped you grow in your career and business.

But here’s the thing. In order to be truly successful, in order to give and get the most in your relationships, you need to be intentional about it. You need to follow some specific steps and frameworks. And it helps to have someone show you how to do just that.

That’s why I was really excited to talk with Pamela Slim this week.

Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl.

Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work and her latest: The Widest Net.

In The Widest Net, Pam teaches us how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places we may never have considered. And she shows us how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

Some of the topics we discuss include:

  • How. to search outside your own "lens" to target your ideal customers

  • How to more authentically learn about your customers

  • How you and your customers can help each other grow through a trusted reciprocity framework

  • How to build a community of customers and partners through relationship-building
  • How to simplify your marketing and content strategy by focusing on a "beacon" - one primary communication vehicle







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