SIMPLE brand #63: Bryan Kramer - There Is No B2B or B2C: It’s Human to Human
In this week’s episode of the SIMPLE brand podcast, I talk with Bryan Kramer, author of There is No B2B or B2C: It's Human to Human #H2H.
We’ve become so used to referencing things by categories that we do the same when referring to those individuals that we interact with - to those that we serve. And we need to remind ourselves that these categories of individuals are actually people.
They're real people with real goals, real challenges, real struggles and real problems. And they all want experiences that recognize them as real people - real humans.
That’s why I had such a fun time talking with Bryan Kramer this week.
Bryan is the co-Founder of H2H Companies: Human 2 Human. As Bryan describes it - when it comes down to it, there really is no B2B, there’s no B2C. The experience you should be delivering is really H2H - human to human.
Bryan’s also a business performance coach, a keynote speaker, a TED speaker, and a contributor to Forbes.
And Bryan’s the author of two bestselling books, Human-To-Human and Shareology.
Bryan and I talk about his lessons on humanizing our business experiences through simpler communication, empathy, and even celebrating our imperfections.
Some of the topics we discuss include:
Why more human touchpoints are valuable in your customer experience
How Walt Disney mapped out human interactions throughout the Disneyland “customer journey”
Bryan's 3 pillars to creating human experiences
The difference between human touchpoints and personalization
Celebrating imperfection by taking ownership of mistakes
The value of an “underdog spirit” for your brand
How more human experiences through leadership are needed in the employee experience
Using deeper listening to create more human connections
RESOURCES FROM THIS EPISODE
- Bryan's book: There is No B2B or B2C: It's Human to Human #H2H
- Bryan's book: Shareology: How Sharing is Powering the Human Economy
- Bryan's site
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
- Listen on Google Podcasts
- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
RATE, REVIEW & SUBSCRIBE HERE
“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.
Are you signed up to get notified on new posts and podcast episodes?
You'll never miss another idea from Matt.
You hate SPAM, right? Us too! We'll never sell your information, for any reason.