Back to Blog

SIMPLE brand #55: Brian Rafferty - The World's Simplest Brands

 

 

 

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!

 

Siegel+Gale just released their latest World’s Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale’s very own - Brian Rafferty.

 

Brian’s the Head of Siegel & Gale’s Business Analytics and Insights practice, and he leads the charge in the World’s Simplest Brands study. 

 

Brian and I talk about what we can learn from the study including how customer’s expectations have changed over the years, who’s doing simplicity really well today AND the benefits that businesses get when they deliver simple experiences.

 

RESOURCES FROM THIS EPISODE

 

ENJOY THIS EPISODE HERE

 

RATE, REVIEW & SUBSCRIBE HERE

“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.

Subscribe here!

Are you signed up to get notified on new posts and podcast episodes?

You'll never miss another idea from Matt.

You hate SPAM, right? Us too! We'll never sell your information, for any reason.