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SIMPLE brand #55: Brian Rafferty - The World's Simplest Brands




In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!


Siegel+Gale just released their latest World’s Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale’s very own - Brian Rafferty.


Brian’s the Head of Siegel & Gale’s Business Analytics and Insights practice, and he leads the charge in the World’s Simplest Brands study. 


Brian and I talk about what we can learn from the study including how customer’s expectations have changed over the years, who’s doing simplicity really well today AND the benefits that businesses get when they deliver simple experiences.







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