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SIMPLE brand #47: Ethan Beute - Human-Centered Communication: A Business Case Against Digital Pollution



In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Ethan Beute, author of Human-Centered Communications: A Business Case Against Digital Pollution!


Digital pollution and Unwelcome Digital Distractions. They’re all around us. Digital noise and digital pollution reduce our ability to connect and communicate with the people who matter most. What’s at risk? Our revenue, but most importantly  our relationships.


If you’ve ever sent an email, Slack message, or LinkedIn message that's been misread, misunderstood, or ignored - you've experienced this.


If you’ve ever hosted a video call or meeting and felt like you were talking to yourself because there was so little interactivity, engagement, or feedback - you've experienced this.


If you’ve ever pitched, presented, or trained virtually and you knew you didn't succeed in creating a strong connection or lasting impact with your audience - you've experienced this.


We have a problem with how we’re communicating to our clients, our customers and our team members today. We have a problem with how we’re being communicated to. And there has to be a way to solve this. Thankfully there is.


That’s why I’m happy to talk with Ethan Beute this week.


Ethan is the Chief Evangelist Officer  of BombBomb, where they help companies simplify their messaging and communication efforts to customers through a simple, human-centered video experience. Ethan’s the host of the Customer Experience podcast and he’s a TEDx speaker.


And he’s the co-author of Human-Centered Communication: A Business Case Against Digital Pollution. The book comes out next week!


In Human-Centered Communication, Ethan teaches us how to get past all the digital pollution, clutter and distractions to build and manage relationships that truly matter. And he helps us understand how our communications can break through all of that clutter and brand out from the crowd.







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