SIMPLE brand #39: Mike Kim - You Are the Brand
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand!
You’ve likely heard the saying, “It’s not what you know, it’s who you know.” I don’t think that saying is necessarily true anymore. In fact, it goes a bit further than that.
In 2021 I think “It’s not what you know. And it’s NOT who you know. It’s who knows you.”
When it comes to your business and your career, you’re going to have a reputation. People are going to have pre-conceived notions about you before you even walk into the room. People are going to talk about you when you’re not in the room.
So it only makes sense to intentionally influence what people say about you when you’re not in the room.
And that’s your personal brand. Whether you like it or not, you have a brand that others are going to define and think of when they see or hear your name. And it’s up to you to influence how they define your brand.
But once you’re bought into the concept of your personal brand, how do you leverage it to achieve your goals?
How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best?
Or how are some others able to create six- or seven-figure businesses based around their personal brand while others strive to make a consistent income?
The ones who are really succeeding in developing, growing and managing their personal brand are following some intentional steps to do it.
And that’s why I’m happy to talk with Mike Kim this week.
Mike’s one of the top marketing and personal brand teachers in the world. He’s the host of the top-ranked Brand You podcast. He’s been featured in Inc. Magazine, Entrepreneur and HuffPost. And he’s the author of his new book that releases today: You Are the Brand.
Mike and I talk about his personal brand lessons and we walk through his 8-step blueprint that he’s used to help build the brands for some of the most influential thought leaders today.
What’s great here is that these lessons work for anyone who’s trying to build a business around their own personal brand, but they’re also valuable for anyone who’s trying to leverage their personal brand to succeed in their career.
RESOURCES FROM THIS EPISODE
- Mike' book: You Are the Brand
- Mike's podcast: Brand You
- Mike's site
- Mike on Instagram
- Mike on Twitter
- Mike on YouTube
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
- Listen on Google Podcasts
- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
RATE, REVIEW & SUBSCRIBE HERE
“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.
Do you have a guest you’d like to hear on the podcast? Do you have a subject you’d like me to cover?
Let me know on Twitter by tagging me and using the hashtag #SimpleBrandPodcast. You may just hear your name mentioned here on the show.
Are you signed up to get notified on new posts and podcast episodes?
You'll never miss another idea from Matt.
You hate SPAM, right? Us too! We'll never sell your information, for any reason.