SIMPLE brand #33: Joe Pulizzi - Content Inc.
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!
In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two places or everywhere all at once? How can you make sure you’re doing it correctly instead of wasting your time and resources? It’s almost like you need a guide book to help you figure it all out.
And Joe Pulizzi has that guide book for you.
Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing podcast. And he’s the best-selling author of a number of books including Content Inc. The best way to reach and serve your customers today is through content. But you can’t just throw out a bunch of content everywhere - you need a plan, and this book will help you strategically and intentionally build that plan.
RESOURCES FROM THIS EPISODE
- Joe's book: Content Inc.
- The Tilt
- Orange Effect Foundation
- This Old Marketing podcast
- Joe on Instagram
- Joe on Twitter
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
- Listen on Google Podcasts
- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
RATE, REVIEW & SUBSCRIBE HERE
“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.
Do you have a guest you’d like to hear on the podcast? Do you have a subject you’d like me to cover?
Let me know on Twitter by tagging me and using the hashtag #SimpleBrandPodcast. You may just hear your name mentioned here on the show.
Are you signed up to get notified on new posts and podcast episodes?
You'll never miss another idea from Matt.
You hate SPAM, right? Us too! We'll never sell your information, for any reason.