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SIMPLE brand #25: Nick Westergaard - Brand Now


In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!

With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - maybe more. It’s getting increasingly difficult to stand out. So if you want to stand out today, it starts with your brand and the brand experience you provide.

That’s why I’m thrilled to have Nick Westergaard on the show this week.

Nick’s one of the top marketing keynote speakers and influencers. He’s the host of the On Brand podcast. And he’s the author of Brand Now

Nick and I discuss the foundational brand lessons from his book. And we discuss how any business - large or small - can create a brand experience that’s simple and transparent and can stand out at every customer interaction.

Nick helps you learn all that and much more in this week's episode.







“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.

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Do you have a guest you’d like to hear on the podcast? Do you have a subject you’d like me to cover? 

Let me know on Twitter by tagging me and using the hashtag #SimpleBrandPodcast. You may just hear your name mentioned here on the show.



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