SIMPLE brand #22: Michael Brenner - Mean People Suck
In this week’s episode of SIMPLE brand With Matt Lyles I talk with Michael Brenner about his latest book, Mean People Suck: How Empathy Leads to Bigger Profits and Better Lives.
You're starting to hear more and more about empathy in business lately. It’s not just a psychological concept and it’s not just simply being nice. It’s also a valuable behavior that will be a significant competitive advantage to your business - bringing you higher customer loyalty and higher employee productivity.
And Michael Brenner wrote the book on empathy in business.
Michael’s the CEO of Marketing Insiders Group and is a globally-recognized speaker on leadership, culture, and marketing. He’s been featured by The Economist, The Guardian, and Entrepreneur Magazine. He’s been named a Top Business Speaker by HuffPost and a Top CMO Influencer by Forbes.
In Mean People Suck, Michael addresses the need for a culture of empathy that can deliver higher profits and a better life for everyone: customers, team members, leadership and everyone in between.
Michael helps you learn all that and much more in this week's episode.
Here are the links mentioned in the episode:
- Marketing Insider Group
- Michael's book - Mean People Suck: How Empathy Leads to Bigger Profits and Better Lives
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