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SIMPLE brand #16: Ray Edwards - How to Write Copy That Sells


In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Ray Edwards about lessons from his book, How to Write Copy That Sells!

Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts - The Ray Edwards Show. He’s worked with a number of Fortune 500 companies and some of the most powerful names in leadership and business like Tony Robbins, Michael Hyatt, Amy Porterfield and many more.  

But more than just a master copyright, Ray’s developed a simple messaging framework that will help you more effectively shepherd and influence any audience.

We discuss his messaging framework and more in this week's episode.







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