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SIMPLE brand #15: Dan Marks - Let Data Drive Your Approach


In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Dan Marks from Infusion Marketing Group!

Dan’s held a number of marketing leadership roles in the Financial services industry including CMO roles with both First Horizon Bank and Hancock Whitney. He’s received numerous marketing accolades including the PResidents Circle CMO Award and the “Top CMO on Twitter” award. 

Today, he leads the Strategy and Marketing team for Infusion where they help banks and credit unions grow their profits through data-driven programs.

The most successful leaders know where to find the answers…in their data. Having a data-driven strategy is imperative to constantly provide the simple experiences that customers crave. But if having a data-driven strategy were that straightforward and simple, every business would be killing it today. The real challenge comes from analyzing, extracting and understanding the right insights from the data.

Dan and I discuss all this and more in this week's episode.








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