In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Margaret Molloy from Siegel+Gale!
If you follow my content around simplicity you know that a lot of the research I cite comes from Siegel+Gale – they’re the real simplicity experts. They study the simplest brands in the world, and they rank them in their Global Brand Simplicity Index.
Margaret’s been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she’s consistently recognized as one the most influential CMOs on Twitter.
The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they’re willing to pay a premium for it. And they’re much more loyal to you if you do provide them a simple experience. But how do you provide simple experiences? How are simple experiences even defined? What are customers really looking for? What if your business is B2B – are you off the hook? How do you get your team members to focus on simplicity too?
Margaret helps you learn that and much more in this week’s episode.
RESOURCES FROM THIS EPISODE
- Margaret’s newsletter: How CMOs Commit
- The How CMOs Commit podcast
- Siegel+Gale’s site
- Margaret on Twitter
ENJOY THIS EPISODE HERE
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