The SIMPLE playbook

The world is evolving at a rapid pace. And customer expectations have never been higher. As the world becomes more complex, your customers need you to make their lives simpler.

In my work and research on the brands that provide a consistent, simple experience, I’ve identified six key behaviors that create these experiences. And I’ve compiled them into the SIMPLE playbook.

  • Learn the research and stats outlining why simplicity wins.
  • Get the six behaviors to instill in your team to create SIMPLE experiences.
  • Use the discussion questions to guide your team in simplifying your customer experience at every interaction.

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Each week I send insights and action-filled lessons all designed to help you simplify your customer experience and your employee experience. Everyone will think you’re the smartest person in the room. 

Ready to get started? Let’s make it SIMPLE. Sign up here.