Welcome to My Blog. Come On In!

Over the past few years, I’ve spoken to a lot of audiences on topics I’m passionate about. Someone always asks if I have my materials written down anywhere for them to reference. I always just assumed that my head was the best reference location for all my stories – it’s always with me wherever I go. Turns out, if I want others to learn what I have to teach I need a better solution. Here’s my attempt at a better solution.

Who am I?

For over 15 years I’ve helped some global, national, regional and local brands help tell their story. I’m a marketer, leader, mentor, protégé, father and husband.

I want to be clear here. I’m not labeling myself as the expert on anything. In reality, most self-labeled experts actually aren’t.

I’ve learned a lot in my career and in my life. I want to share with you what I’ve learned so far.

I’m still learning every day. I want to share with you what I’m currently learning.

I have a lot left to learn. I want to learn from you.


What will I write?

I write on what I know and what I’m passionate about. My focus is primarily marketing, branding and personal branding. But I want to make these subjects relevant to you and your life.

Of course I’m passionate about my family. My family serves for a lot of inspiration for what I write and speak on. Don’t be surprised if one day I give you a business lesson from one of my toddlers.

I love music. I love superheroes. I may fit those into my writing. In fact, my holy grail writing may very well be how R.E.M.’s cover of “Superman” can serve as a blueprint for marketing your business and managing your own personal life.

Don’t hold me to any of this. I may add new subjects some day. It all depends on our journey.

When I speak to audiences I get lots of questions. Sometimes they’re during a Q&A. Sometimes the person asking may wait until a 1-on-1 chance if they think it’s a silly question. Here’s my rule: there are (almost) no silly questions. If someone’s asking, chances are others have the same question. From time to time I’ll write on some of the questions I get, and I’ll share the answers for all.


How often will I write?

Here’s how I see this working. Periodically, I’ll write new posts. I plan to write a couple of times a week. Some weeks I may write more. Some weeks I may right less (don’t judge me!).


What do you get to do?

I want this to be engaging for you. This isn’t my platform for giving a soliloquy. If that’s what you want, you’ll need to visit MattLylesPerformsHamletsSoliloquy.typepad.com.

Let’s make this a conversation. I plan to end each post with a question for you to answer. I can discuss with you. You can discuss among yourselves.

Everyone has opinions. I want to hear yours. I want to hear the good, the bad and the ugly. Do you agree with anything I wrote? Awesome – let me know! Do you disagree with anything I wrote? Awesome – let me know! Either way, I want to hear from you. You have a few opportunities to interact and discuss with me at any of my social channels.


Shouldn’t I give some notice on here that’s supposed to keep me out of trouble with my employer?

I’m not a spokesperson for anyone other than myself. Even when answering a request from my boys if I don’t have full backing from my wife I still have to say, “opinions are my own.”

But the reality is that in all interactions we are always representing our employers, our families, our churches, our volunteer organizations, our schools… Maybe some disclaimer is needed at times.

So here it is:

Opinions are my own, unless they’re about Batman. Everyone should share my favorable opinion of Batman.


I’m looking forward to where this goes.


Question: What do you want to see written here? What questions do you have for me?




Please note: I reserve the right to delete comments that are offensive or off-topic.

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